Gender stereotypes and their correlates: the moderating role of voluntary sports club membership

Author:

Wicker Pamela,Cunningham George B.

Abstract

IntroductionThis study examined the correlates of gender stereotypes and the moderating role of membership in a voluntary sports club. Drawing on the contact hypothesis, this study argues that gender stereotypes are lower when individuals regularly have the opportunity to meet and play sport with such people, for example in a voluntary sports club.MethodsSurvey data from the European Values Study are used for the analysis (n = 36,185; 30 countries). Gender stereotypes are measured with statements on gender role attributes.ResultsRegression results show that membership in a voluntary sports club, being a student, income, and living in a more gender equal country significantly reduce gender stereotypes. On the contrary, male gender, living in a partnership, having children, lower and medium education, part-time employment, self-employment, unemployment, being a home maker, and living in a small town are correlates of higher gender stereotypes. Interacting the latter correlates with sports club membership support its moderating effect in the sense that most correlates turn insignificant or have smaller coefficients. The only variables retaining their coefficient size are self-employment and living in a small town.DiscussionThe findings support the contact hypothesis and suggest that sports clubs are places that lessen gender stereotypes.

Funder

German Research Foundation

Publisher

Frontiers Media SA

Subject

General Psychology

Reference69 articles.

1. Gender stereotypes in advertising have negative cross-gender effects;Åkestam;Eur. J. Marketing,2021

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4. Sexual prejudice in sport scale: a new measure;Baiocco;J. Homosex.,2020

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