Mining of Movie Box Office and Movie Review Topics Using Social Network Big Data

Abstract

In order to solve the problems of high investment and low box office losses in the film industry, this study analyzes the topic of film box office and film and television reviews based on social network big data. Firstly, the factors that affect the box office of the movie are analyzed. Secondly, continuous and discrete feature parts, text parts, and fusion parts are merged. The box office prediction model of mixed features using deep learning is established, and the movie box office is predicted. Finally, compared with other algorithms and models, the box office prediction model of mixed features using deep learning is verified. The results show that compared with other models, the prediction accuracy of the mixed feature movie box office prediction model using depthwise separable convolution (DSC)-Transformer is higher than that of other algorithm models. Its optimal mean square error (MSE) value is 0.6549, and the optimal mean absolute error (MAE) value is 0.1706. The constructed model predicts the box office of nine movies, and the error between the predicted value and the true value is about 10%. Therefore, the established movie box office prediction model has a good effect. This study can predict movies’ box office to reduce investment risk, so it is of great significance to movie investors and the social economy.