Defining collective irrationality of COVID-19: shared mentality, mimicry, affective contagion, and psychosocial adaptivity

Abstract

This paper defines the nature of collective irrationality that flourished during the COVID-19 pandemic and lays out specific individual and shared traits and dispositions that facilitate it. Drawing on the example of globally experienced phenomenon of panicked toilet paper buying and hoarding during the COVID-19 pandemic and resources from philosophy, psychology, sociology, and economics this paper identifies four essential features of collective irrationality: weak shared mentality; non-cognitive and immediate mimicry; affective contagion; and psychosocial adaptivity. After (I) initially pointing out conceptual problems around benchmarking collectivity and irrationality, this paper (II) identifies weak mentality as serving the goals of “group” recognition internally and externally. It is argued that (III) the non-cognitive and immediate mimicry and emotional contagion are shared and individual dispositional conditions that facilitate collective irrationality in environments affected by uncertainty (IV). The human mimetic faculty and susceptibility to emotional contagion are presented as enabling and augmenting conditions under which collective irrationality flourishes. Finally, (IV) presenting collective irrationality in the context of psychosocial adaptivity, the paper provides evolutionary reasons for engaging in irrational behaviors, rendering collective irrationality as an adaptive strategy.