Analysis of the influence of entrepreneurial psychology on the index system of digital development of the equipment manufacturing industry

Abstract

Entrepreneurs face the high pressure of the environment and may encounter psychological barriers such as entrepreneurial burnout. In order to maintain the growth of enterprises, entrepreneurs need to have toughness and perseverance to adapt to changes in the environment, overcome the negative effects of failure and crisis, and make progress in the crisis. The digital transformation of traditional manufacturing industry is an important way for the integration and development of digital economy and real economy. As the information support system of enterprise strategic psychology, strategic management accounting will also develop to a higher level with the digital transformation of enterprises. By reshaping an efficient spiritual organization, building an integrated innovation platform, and building an intelligent information architecture based on the concept of predictive finance, strategic management accounting will achieve important goals in the context of digital transformation. And give full play to the intellectual support role of its strategic psychology. The change of entrepreneurial psychology is crucial to the success of digital transformation of manufacturing industry. At present, the digital exploration of entrepreneurs’ psychological influence has made some preliminary achievements in technology and management, but according to the analysis in this paper, there is still much room for digital transformation.