The Gap Between the Perceptions and Expectations of Quality of Services Delivered to the Participants at the Scientific Conferences Using the University of Hafr Al Batin as a Model

Abstract

This study aims to reveal the gap between the perceptions and expectations of the quality of services delivered to participants at scientific conferences held at emerging Saudi universities (using University of Hafr Al Batin as a model). The study also reveals if there are differences, with statistical significance, in the sample response due to several variants such as gender, nationality, and the attendance rate of conferences per year. The research adopts the descriptive approach and uses SERVQUAL instruments. It has been applied to a random sample of 155 persons. The study outcomes show that the expectations are higher than the perceptions in terms of all dimensions and also demonstrate the differences that exist due to the attendance rate of conferences per year in favor of those who attended three or more conferences. The study provides suggestions to raise the quality of services delivered to the participants at these conferences.