Estudio de la audiencia social en Twitter de los formatos de politainment en España. El caso de ‘El Intermedio’

Abstract

This research delves into the television programs of political info- tainment (politainment) broadcast in 2018 in Spain and analyzes in a particular way the behavior of the infoshow ‘El Intermedio’, as well as the engagement of its social audience on the social network Twitter. For this, a content analysis methodology has been used on the tweets published by the program, the com- ments received and the reactions made by its social audience. The results of the investigation indicate that, as a whole, politainment programs, or those that include spectacular politics, and that are broadcast in the night time slot, have a greater number of followers on their Twitter profiles than those that are broad- cast in the morning, they also concentrate a higher accumulated monthly linear audience. Regarding the analysis of the tweets and comments of ‘El Intermedio’, the colloquial language and the critical and humorous intentionality are pre- dominant while the engagement obtained is scarce as it does not include only viralizing elements that reinforce its messages.