FRAMEWORK OF THE E-LEARNING TRAINING PROGRAM ON CORPORATE SOCIAL RESPONSIBILITY

Abstract

Globalization implies that companies must redefine the approach to the environment, namely through a global perspective. Organizations can not develop strategies based only on national boundaries of a particular state because it became extremely clear that an incident in one country could affect other countries as macro-phenomenon of the global financial crisis reflects it - 2008. Thus the field of corporate social responsibility (CSR) has substantially contributed to the awareness of several issues previously considered to be unimportant or simply ignored. As general concept CSR refers not only to organizations but also to all kinds of entities. This way, the responsibility for an entity reflects the impact of its decisions and its activities on society and environment. The CSR concept strictly links with the concept of sustainable development, which it is followed by ethical and transparent behavior, taking into account the expectations of all stakeholders. Specifically, it refers to the integration of ethics into the strategic vision of the entities to effectively manage the social and ethical issues associated with its activity. So the CSR main goal is to drive change in organizations towards sustainability, with the condition to protect the interests of stakeholders. In order to achieve this goal also (e-learning) training programs is needed. Organizations choose this "option" - e-learning training programs - because such approach regarding employees instruction is the most cost-effective ways, plus in addition is simple, flexible and with immediate results. In light of the previously mentioned the paper develops this framework regarding CSR e-learning training programs due to the fact that e-Learning became highest priority for many organizations.