Rhétorique et image publicitaire-Reference-Cited by-同舟云学术

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Rhétorique et image publicitaire

Published:1970 Issue:1 Volume:15 Page:70-95
ISSN:0588-8018
Container-title:Communications
language:fr
Short-container-title:comm

Author:

Durand Jacques

Publisher

PERSEE Program

Subject

General Medicine

Reference2 articles.

1. De la sémiologie à la rhétorique

2. Le message publicitaire, rêve et poésie

Cited by 45 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Imaginary Myths: Roland Barthes and the Rhetorical Induction;The Lure of Communication;2024

2. “Janus in Ovalie”: An Analysis of Masculinity Representations in Advertisements Featuring Sébastien Chabal;Genre en séries;2023-05-16

3. Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model;PLOS ONE;2023-03-16

4. RHETORICAL ANALYSIS OF A DOCUMENTARY PHOTOGRAPH;Communicare: Journal for Communication Studies in Africa;2022-11-03

5. From visual rhetoric to multimodal argumentation: exploring the rhetorical and argumentative relevance of multimodal figures on the covers of The Economist;Visual Communication;2021-04-24

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