The Role of Qualitative Research in a Mixed Methods Study ‐ Assessing the e‐Business Enabled Transformation in a Strategic Business Unit

Abstract

This article describes the use of mixed methods in the context of e‐business enabled organisational transformation in a strategic business unit of a multinational corporation. It includes a theoretical reasoning as to why mixed methods were used and a description of the role of qualitative research in this research agenda. The article begins by examining the research paradigm, leading to the use of mixed methods and the design process of the actual mixed methods. In giving a roadmap in a contextual setting, the article addresses the need for including studies from the initial conceptual development to its application.