An Analysis of the Determinants of Sport Expenditure in Sports Centers in Spain

Abstract

The sports center sector is undergoing a complete transformation. Knowing users’ behavior regarding sport expenditure is needed to be able to act in terms of the future of the sector. This study analyzes the expenditure of people in Spain who are members of sports centers. Adult members were asked about their sport expenditure in several defined categories. An analysis of variance (ANOVA) and a multiple logistic regression analysis were carried out. The results show that the variables of time of participation, federation membership, and income have predictive value in terms of sport expenditure. Age and educational level also explain the significant differences in sport expenditure in its different categories. This study suggests the importance of identifying the behavior of sports center users with reference to sport expenditure as an essential component of the future strategy of the sector.