Users’ Perceptions of Green Roofs and Green Walls: An Analysis of Youth Hostels in Lisbon, Portugal

Abstract

Green roofs and green walls are a potential strategy to increase green spaces in the urban environment. These solutions bring multiple benefits to the cities at the economic and socio-environmental levels. However, from the point of view of private investors, green roofs and green walls often have a negative financial evaluation. Concerning this, the quantification of the benefits according to building use and occupancy could be an important tool to assist the decision-making process and guarantee returns on investment. This study aims to support the decision-making process by managers and owners of youth hostels regarding green roofs and green walls implementation. Using a structured questionnaire, users’ perceptions were assessed through a five-point Likert scale. The survey was conducted in five youth hostels in Lisbon, Portugal. Analyses were performed in two phases. Firstly, using the original sample (n = 345), and subsequently grouping homogeneous individuals through cluster analysis. The results showed that most respondents support green infrastructure installation in the hostel and consider that these solutions could provide a greater sense of individual well-being and local aesthetic improvement. However, there is no strong evidence that green infrastructure solutions are considered a deciding factor to select local lodging, despite the fact that it can be a tiebreaker factor between two similar options. Furthermore, findings have shown that 90% of the respondents from Cluster 1 and 92% from Cluster 4 are probably not willing to pay higher daily rates for youth hostels that have green infrastructure solutions in place. On the other hand, 67% of the respondents from Cluster 2 were potentially willing to pay an additional amount. For the 345 respondents, the most preferred green infrastructure typologies are indoor living wall and the accessible green roof. Moreover, findings support the gender socialization and identity theory showing that women have a greater environmental concern compared to men.