What Factors Influence Consumers to Buy Green Products? An Analysis through the Motivation–Opportunity–Ability Framework and Consumer Awareness
Author:
Affiliation:
1. Independent Researcher, Gaziantep 27100, Turkey
2. Department of Agricultural Economics, Faculty of Agriculture, Cukurova University, Sarıcam 01330, Turkey
3. Department of Economics, University of Lethbridge, Lethbridge, AB T1K 3M4, Canada
Abstract
Publisher
MDPI AG
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Link
https://www.mdpi.com/2071-1050/15/18/13872/pdf
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4. The Importance of Green Marketing;Vijai;Int. J. Future Gener. Commun. Netw.,2020
5. Yang, S., and Chai, J. (2022). The Influence of Enterprises’ Green Marketing Behavior on Consumers’ Green Consumption Intention—Mediating Role and Moderating Role. Sustainability, 14.
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