“Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives-Reference-Cited by-同舟云学术

“Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives

Published:2023-09-14 Issue:18 Volume:15 Page:13715
ISSN:2071-1050
Container-title:Sustainability
language:en
Short-container-title:Sustainability

Author:

Rombach Meike¹^ORCID,Dean David L.²^ORCID,Gan Christopher³^ORCID

Affiliation:

1. Department of Land Management and Systems, Lincoln University, Lincoln 7647, New Zealand

2. Department of Agribusiness and Markets, Lincoln University, Lincoln 7647, New Zealand

3. Financial and Business Systems, Lincoln University, Lincoln 7647, New Zealand

Abstract

Plant-based milk products are ultra-processed food products that enjoy a positive reputation as being safe, healthy, ethical, and sustainable. The present study is focused on these products and addresses the product and brand managers of US food retailers. A consumer survey explores the factors explaining US consumers’ preferences for and commitment to plant-based milk and other plant-based milk products. Environmental concerns, food safety, health, and sustainability concerns are identified as relevant predictors for both consumer behaviors. In addition, animal welfare concerns are relevant, but only for product commitment.

Publisher

MDPI AG

Subject

Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction

Link

https://www.mdpi.com/2071-1050/15/18/13715/pdf

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