“Realization–Feedback” Path of Ecological Product Value in Rural Areas from the Perspective of Capital Recycling Theory: A Case Study of Zhengjiabang Village in Changyang County, China

Abstract

Transforming ecological products into sources of economic value can help mitigate the tension between environmental conservation and economic growth. Using the capital cycle theory and the unique qualities of eco-friendly items, this study utilizes a case study approach, focusing on Zhengjiabang Village located in Changyang, Hubei Province. Meanwhile, we build a value realization chain of ecological products by combining the practical process of the village. On this basis, we reveal the roles of each subject and object in the evolutionary process, from ecological resources to ecological products. We also identify the key issues of eco-industrial expansion and spatial evolution. Taking the industrialization of ecological capital as the key, we add a step of value feedback to create a cycle of ecological product value realization and strengthen the sustainability of capital and industry. Ultimately, we aim to promote the transformation of ecological environmental advantages into economic advantages, and provide a new concept able to promote the construction of endogenous mechanisms for realizing the value of ecological products in rural areas.