Evaluation Model and Empirical Research on the Green Innovation Capability of Manufacturing Enterprises from the Perspective of Ecological Niche

Abstract

Green innovation is an important driving force in promoting the sustainable development of manufacturing enterprises and improving market competitiveness. This study selects indicators from the two aspects of ecostate and ecorole in order to reflect green research and development, cleaner production, and green marketing based on niche theory. We construct an evaluation index system to objectively and accurately assess the green innovation capability of manufacturing enterprises. Subsequently, based on the principle of relative entropy, the analytic hierarchy process, entropy weight method, and coefficient of variation method are fused to determine the combined weight of the indicators, and a multi-level, comprehensive evaluation model is constructed using cloud model tools. Finally, through an empirical analysis of the evaluation of the green innovation capability of five manufacturing enterprises, the feasibility of the model and the stability of the evaluation results are verified through three dimensions: numerical experiment, sensitivity analysis, and method comparison. The results show that the evaluation system constructed in this study is superior. It provides the basis and decision-making reference for enterprises to carry out market positioning and formulate innovation and development strategies.