The Application of Metaverse in the Tourism Sector as a Tool for Enhancing Sustainability—Case Study: A Medieval ‘Perfume Burner’ of the Local Historical Museum of Montilla (Cordoba, Spain)

Abstract

Tourism is an excellent pathway with which to promote and provide access to cultural heritage. Sustainable cultural tourism offers a new perspective, as it places cultural heritage and local communities at the centre of decision-making processes. In this context, traditional tourism must be updated accordingly to the new times. This research aims to classify a cultural heritage piece found in the ruins of what used to be the Castle of Montilla, and produce a 3D virtual model using innovative technologies, to be appreciated in the metaverse, as a virtual museum. The idea of tourism as a real movement of people should be shifted little by little to an idea of connection without the need of being there exactly. This research succeeded with this idea. A ‘perfume burner’, catalogued as a lamp, and currently located in the medieval section of the Local Historical Museum of Montilla (Cordoba, Spain), was virtually reconstructed. In the attainment of these physical subjects transferred to the metaverse, photogrammetry played a crucial role. Obtaining a 3D digital model of a heritage asset enables the public in general, present and non-present visitors, to appreciate such cultural pieces. In this context, tourist agents and resources might be changed and updated to bring tourist services and clients. The metaverse is paramount in creating virtual museums, providing the possibility of establishing connections with people without the need to be physically in a certain place. The virtual museum leverages digital technology to promote sustainability by reducing travels and minimising the environmental impact. To date, this research enhances the experiences of the users at the local museum.