Changes in Business Models Caused by Digital Transformation and the COVID-19 Pandemic and Possibilities of Their Measurement—Case Study

Abstract

The COVID-19 pandemic has become a key event that has changed our lives. Businesses had to change their daily operations, and working from home has become the norm. Almost everyone who is working from home must use some type of digital technology. It is possible to say that business activities and business models have undergone some form of digital transformation due to the COVID-19 pandemic. Therefore, we chose a company that was affected by these changes, and the main goal of our research was the identification of how the digital transformation that was caused by the pandemic changed the business models of the selected company. Because the analyzed company is operating in the financial sector, this article is a case study. The basic activities and elements of the business models of the selected company, before and during the pandemic, were identified using the Business Model Canvas. We propose a set of key performance indicators (KPIs), based on the Balanced Scorecard, for measuring the newly identified activities and elements of the business models that arose in the company as a result of the COVID-19 pandemic. The knowledge gained in this article shows how the digital transformation changed the functioning of the selected company. The conclusions of this article are mainly for the companies that are considering their own digitalization, which contributes to the long-term sustainability of banking.