Intelligent Information System for Product Promotion in Internet Market

Abstract

The influence of Internet marketing has grown so much that producers must now reconfigure their businesses from offline operation to online presence simply to meet user expectations. Thus, the development of an intelligent information system for product promotion online is quite relevant. It may lead to automatized selection of competing products and advertising content, a subsequent increase in the effectiveness of advertisements, and a decrease in costs for Internet ad placements. The paper presents the approach for creating an intelligent information system for product promotion in online spaces that makes it possible to reduce advertising costs. A methodology is based on outcomes of own previous studies as well as the flow nature and semantics of data streams. The framework of the proposed intelligent system includes the four key procedures and functions: intelligent formation of keywords for advertising content based on feedback, intelligent formation of product catalogs of online stores, generation of advertising content, and generation of improved advertising content and its targeting generation of text based on keywords. An experimental study confirmed that the effectiveness of posts on social media increased by at least 125%, while the price decreased by 87%.