Analysis and Verification of Space for New Businesses in Raw Material Market—A Case Study of Poland

Abstract

This article presents an approach to the diagnosis of the business area for new entities on the raw material market in Poland. In the face of the need for changes as a result of the assumptions of the Green Deal and the global transformation of production processes toward a sustainable approach and circular economy, a diagnosis was made of the area that can be explored by new entities in the raw material industry. After the diagnosis of this area, a PESTEL analysis was carried out, which may contribute to a better definition of business goals and the scope of activities for new entities on the market or those who want or need to change industries. PESTEL is an analysis aimed at assessing the macroeconomic environment of a company. It helps in making strategic decisions for the enterprise. The research results presented in this article are part of a project implemented as part of an international cooperation within the V4 countries. In each of them, there is a defined market of mineral resources that can be used by local or foreign entities. The business gap diagnosed in the mineral resource market in Poland, i.e., broadly understood activity in the IT area, may be an indication for potential investors to start new business activities. Additionally, the PESTEL analysis carried out allows the definition of the requirements for the determinants of the business under consideration.