How Does the Experience Quality of Recreational Activities Organized within the Scope of Public Health Affect Perceived Value, Satisfaction and Behavioral Intentions of Individuals?

Abstract

This study has been conducted in a sample of Eskişehir city center, which is one of the important destinations in Turkey, to determine the effects of experience quality in recreational activities on perceived value, satisfaction, and behavioral intention. Following this purpose, the data were obtained from 420 people who participated in recreational activities organized by the local governments between April and June 2022. As a result of the findings, it has been determined that the perceptions of individuals regarding the experience quality of the activities positively affect their perceptions of value and satisfaction. Moreover, individuals’ positive value perceptions of activities increase their satisfaction and behavioral intentions. This study differs from other studies by examining the variables of experience quality, perceived value, satisfaction, and behavioral intention in recreational activities as a whole. Most studies on recreation, which is accepted as important in the context of public health, in addition to the fact that recreational activities emphasize the perspective of protecting and improving health. Unlike other studies, this one is expected to contribute to the literature by determining the antecedents for the activities to be much more efficient.