Design and Realization of Rural Environment Art Construction of Cultural Image and Visual Communication

Abstract

The practice of rural construction has been exploring and trying to adapt to the needs of rural development in various periods. In recent years, under the attention and promotion of the central policy, various social forces have joined the ranks of rural construction, and art intervention in rural construction has begun as a new method. Entering the public eye, it deeply intervenes in the construction and development of the countryside in a more gentle way, from the key point of interaction between the social and cultural orientation and the material needs of the countryside. However, most of the art interventions in rural construction practice only unilaterally use artistic techniques to beautify local areas or display works, without realizing the hidden artistic and cultural value of the village and ignoring the participation and role of the villagers in the whole process. After the construction is completed, once the foreign construction forces are withdrawn, the development of the village will stagnate. Therefore, mobilizing the main body of rural construction (original villagers) to participate in the joint construction of the village is an important link to solve the current problems of art intervening in the construction of rural settlements.