Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings-Reference-Cited by-同舟云学术

Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

Published:2024-03-28 Issue:7 Volume:16 Page:2829
ISSN:2071-1050
Container-title:Sustainability
language:en
Short-container-title:Sustainability

Author:

Qalati Sikandar Ali¹²^ORCID,Barbosa Belem³^ORCID,Deshwal Pankaj⁴

Affiliation:

1. School of Business, Liaocheng University, Liaocheng 252059, China

2. School of Finance and Economics, Jiangsu University, Zhenjiang 212013, China

3. School of Economics and Management, University of Porto, 4200-464 Porto, Portugal

4. Department of Management Studies, Netaji Subhas University of Delhi, New Delhi 110078, India

Abstract

The changing dynamics of consumer behavior in today’s digitally driven market presents opportunities and challenges for sustainable marketing development [...]

Funder

Research on the Economic Performance and Innovation Performance of Chinese Manufacturing Enterprises

Publisher

MDPI AG

Link

https://www.mdpi.com/2071-1050/16/7/2829/pdf

Reference27 articles.

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4. Rajagopal (2020). Transgenerational Marketing: Evolution, Expansion, and Experience, Springer International Publishing.

5. Di Crosta, A., Ceccato, I., Marchetti, D., La Malva, P., Maiella, R., Cannito, L., Cipi, M., Mammarella, N., Palumbo, R., and Verrocchio, M.C. (2021). Psychological factors and consumer behavior during the COVID-19 pandemic. PLoS ONE, 16.