Empirical Research on Factors Influencing Chinese Farmers’ Adoption of Green Production Technologies

Abstract

During a critical period of structural reform in China’s agricultural supply chain, accelerating the promotion and application of green production technologies emerges as a pivotal strategy to ensure the quality and safety of agricultural products while advancing agricultural modernization. This study empirically examines the factors influencing farmers’ adoption of green production technologies using an ordered logistic model based on survey data collected from 533 respondents in Shandong Province. The survey targeted regions where major economic crops such as corn and soybeans are cultivated, employing simple random sampling to ensure the data’s representativeness and reliability. The findings underscore several critical factors influencing farmers’ willingness to adopt green production technologies, including the presence of quality inspections, evaluations of restrictions on prohibited pesticide use, sales performance of green products, availability of government subsidies, and traceability of agricultural products. To foster greater adoption of green production technologies and propel the transformation of China’s agriculture, it is recommended to advocate and guide green agricultural practices, enhance green agricultural subsidy policies, and strengthen agricultural product market management systems. These measures are essential for ensuring sustainable agricultural development in China.