Product Innovation and Design Strategies for 5G Technology in China’s Home Appliance Companies

Abstract

With the continuous evolution of mobile communication systems, 5G technology has become a key driver for a smart home appliance ecosystem. Fifth-generation technology may create opportunities and threats for the home appliance industry in the stock market, and so companies that do not actively engage in product innovation activities will eventually be eliminated from the market because their products are not on trend. This study investigates Chinese household appliance industry firms to identify their innovation strategies, applied to cope with global competition and gain a competitive advantage, and explores the correlation and operation mode between innovation strategies and design strategies. For this study, we administered a questionnaire to analyze three innovation clusters for Chinese household appliance firms. Interviews were conducted to further understand the design strategies and priorities of Chinese home appliance companies in response to 5G technology, to explore the relationship between innovation strategies and product design strategies, and to provide a reference for the product design strategies of home appliance companies in response to global competition.