Unveiling IoT Customer Behaviour: Segmentation and Insights for Enhanced IoT-CRM Strategies: A Real Case Study
Author:
Affiliation:
1. IT Department, Azad University, North Tehran Branch, Tehran 1667914161, Iran
2. School of Business and IT, Crown Institute of Higher Education, Sydney, NSW 2060, Australia
3. IT Department, Kent Institute Australia, Sydney, NSW 2000, Australia
Abstract
Publisher
MDPI AG
Subject
Electrical and Electronic Engineering,Biochemistry,Instrumentation,Atomic and Molecular Physics, and Optics,Analytical Chemistry
Link
https://www.mdpi.com/1424-8220/24/4/1050/pdf
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4. Liu, H. (2021, January 29–31). The Application of Topological Structure of Interpersonal Relationships to Optimize Customer Segmentation- Proceedings of the 6th International Conference on Financial Innovation and Economic. Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021), Sanya, China.
5. A comprehensive survey of data mining;Gupta;Int. J. Inf. Technol.,2020
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