Rock and Plovers—A Drama in Three Acts Involving a Big Musical Event Planned on a Coastal Beach Hosting Threatened Birds of Conservation Concern

Abstract

Big musical events often coincide with natural spaces, and therefore they may have an impact on sensitive ecosystems. Here, a story of events that took place following a big event on an Italian beach within a Special Protection Area (SPA; hosting embryonic shifting dunes and plover birds of conservation concern) is reported. Following a theatrical approach to conservation, this story unfolds in three acts (Act I: The Premises; II: On the Field; III: Long-Term Effects) that include the social targets (‘actors’) involved (i.e., the pop star’s staff, ONG, institutions, and local stakeholders) as well as the critical issues and conflicts. This experience provides some conservation lessons: (i) big musical events can have an impact on sensitive socio-ecosystems; (ii) the intrinsic value of coastal ecosystems has been underestimated since the site selection was carried out by decision makers with inaccurate/inappropriate use of digital tools; (iii) communication among the private organizers, public institutions, ONG, and people was poor; (iv) the availability of huge economic resources has made the local municipality vulnerable; (v) digital social processes increased polarization between opposing parties with an increase in local conflicts among Public Agencies; and (vi) these conflicts had long-term cascade effects on the nature reserve’s management. To communicate conservation stories, I encourage conservation practitioners to use a theatrical approach to communicate local events with socio-ecological implications—increasing awareness of human–wildlife conflicts and cognitive bias emerging after unshared decisions—using simplified conceptual frameworks.