Affiliation:
1. Department of Smart Experience Design, Graduate School of Techno Design, Kookmin University, Seoul 02707, Republic of Korea
Abstract
The purpose of this study is to investigate and validate the influencing factors of audiences’ attitudes toward virtual concerts. In order to address this issue, the current study proposes a conceptual model integrating player experience factors (autonomy, relatedness, and engagement) and the technology acceptance model (perceived usefulness, perceived ease of use, and perceived enjoyment). An online questionnaire on virtual concert experiences was conducted among Chinese audiences who had attended virtual concerts previously. Structural equation modeling was then used to establish the relationships between variables. The results suggested that autonomy, relatedness, and engagement positively impacted perceived usefulness, perceived ease of use, and perceived enjoyment. Furthermore, the perceived usefulness, perceived ease of use, and perceived enjoyment were significant predictors of audiences’ attitudes. The findings of this study could provide a reference for relevant virtual entertainment providers and could also serve as a point of development and exploration for the technology acceptance model and player experience in the field of virtual concerts.
Subject
Behavioral Neuroscience,General Psychology,Genetics,Development,Ecology, Evolution, Behavior and Systematics
Reference108 articles.
1. The Potential of Virtual Tourism in the Recovery of Tourism Industry during the COVID-19 Pandemic;Lu;Curr. Issues Tour.,2022
2. Turchet, L. (2023). Musical Metaverse: Vision, Opportunities, and Challenges. Pers. Ubiquit. Comput., 1–17.
3. Livestream Experiments: The Role of COVID-19, Agency, Presence, and Social Context in Facilitating Social Connectedness;Onderdijk;Front. Psychol.,2021
4. Solihah, F. (2021). Fans’ Satisfaction on Watching Virtual Concert During COVID-19 Pandemic, Atlantis Press.
5. d’Hoop, A., and Pols, J. (2022). ‘The Game Is on!’ Eventness at a Distance at a Livestream Concert during Lockdown. Ethnography, 14661381221124502.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献