The Application of Blockchain in Social Media: A Systematic Literature Review

Abstract

Social media has transformed the mode of communication globally by providing an extensive system for exchanging ideas, initiating business contracts, and proposing new professional ideas. However, there are many limitations to the use of social media, such as misinformation, lack of effective content moderation, digital piracy, data breaches, identity fraud, and fake news. In order to address these limitations, several studies have introduced the application of Blockchain technology in social media. Blockchains can provides transparency, traceability, tamper-proofing, confidentiality, security, information control, and supervision. This paper is a systematic literature review of papers covering the application of Blockchain technology in social media. To the best of our knowledge, this is the first systematic literature review that elucidates the combination of Blockchain and social media. Using several electronic databases, 42 related papers were reviewed. Our findings show that previous studies on the applications of Blockchain in social media are focused mainly on blocking fake news and enhancing data privacy. Research in this domain began in 2017. This review additionally discusses several challenges in applying Blockchain technologies in social media contexts, and proposes alternative ideas for future implementation and research.