Survey Results on Using Nudges for Choice of Green-Energy Supplier

Abstract

One of the most important climate change mitigation strategies is to exploit the potential of individual behavioral changes in order to reduce greenhouse gas (GHG) emissions, and the insights of behavioral economics are proving helpful in this regard. This contributes to improving traditional instruments, developing new ones related to choice architecture (nudges), and combining them within behavioral decarbonization intervention strategies. It is important, in terms of their effectiveness and efficiency, whether the instruments of such interventions are supported by citizens. This paper presents the results of a survey of Polish respondents’ (n = 1064) reactions to hypothetical nudges regarding the choice of a “green energy” supplier. The main research questions of the study are: how much civic support do these behavioral intervention tools have, and what is the importance of selected factors for their acceptance? The aim of the study is to present nudges as one of the strategies of pro-environmental behavioral change and to analyze selected factors of acceptance of these instruments by the Polish society. There are two main conclusions of the research: (1) Poles’ support for the green nudges analyzed is comparatively high, like in other European countries; (2) statistically significant differences in support for one of them are age and individual political party preferences.