A Creative Approach for the Architectural Technology: Using the ExtrArtis Model to Regenerate the Built Environment

Abstract

In the context of cultural heritage reuse, creative businesses can play the role of activators of sustainable transition processes in the built environment. The exercise of the functions by creative enterprises can improve actions of regeneration of local identity, values, and built heritage. The aim is to demonstrate that creative enterprises are strategic industries able to activate actions of custody and cultural heritage valorization, proposing themselves on the territory as culture-led regeneration tools. The methodology discusses integrated strategies that intervene in the systemic criticalities of cities to regenerate tangible and intangible cultural heritage through multidimensional, multi-actor, and multicriteria approaches, matching community and the built environment. The result concerns the identification of a system of actor issues and creative criteria using the ExtrArtis© model, a transformative driver that constitutes a creative class as the guardian of the genius loci.