Further Improvement on Two-Way Cooperative Collaborative Filtering Approaches for the Binary Market Basket Data

Abstract

Two-way cooperative collaborative filtering (CF) has been known to be crucial for binary market basket data. We propose an improved two-way logistic regression approach, a Pearson correlation-based score, a random forests (RF) R-square-based score, an RF Pearson correlation-based score, and a CF scheme based on the RF R-square-based score. The main idea is to utilize as much predictive information as possible within the two-way prediction in order to cope with the cold-start problem. All of the proposed methods work better than the existing two-way cooperative CF approach in terms of the experimental results.