Influence of Rural Development of River Tourism Resources on Physical and Mental Health and Consumption Willingness in the Context of COVID-19

Abstract

This study took the Three Gorges Dam as an example and discussed the influence of river regulation decisions on the sustainable development of surrounding villages. The study used mixed research methods, snowball sampling, and convenience sampling to obtain samples. The questionnaire samples were analyzed by basic statistical tests, t-test, and structural equation modeling (SEM). The respondents’ opinions were collected through semi-structured interviews and finally the results were discussed by multivariate analysis. The findings were that even though the villages were not well developed in terms of economy, environment, and natural ecology, as long as the community security could be stable, the living could be safe and convenient, people’s daily life patterns and leisure behaviors could be maintained, and people could stabilize their minds and emotions and maintain physical and mental health in order to meet their living needs and reduce the burden. There would be time and funds to invest in leisure, tourism activities, and consumption behavior. If the above consumption patterns are continued, people will gain positive perceptions, stimulating people’s willingness to invest in property purchases or to make travel plans again.