Achieving Sustainable Tourism: Analysis of the Impact of Environmental Education on Tourists’ Responsible Behavior

Author:

Wang Jinming1,Dai Jialu1,Gao Weijun1ORCID,Yao Xingbo2ORCID,Dewancker Bart Julien1ORCID,Gao Jiawei1,Wang Yuhan3,Zeng Jiayi4

Affiliation:

1. Faculty of Environmental Engineering, The University of Kitakyushu, Kitakyushu 808-0135, Japan

2. School of Art and Design, Xi’an University of Technology, Xi’an 710054, China

3. Department of Architectural Design, The University of Kitakyushu, Kitakyushu 808-0135, Japan

4. Department of Environmental Life Engineering, The University of Kitakyushu, Kitakyushu 808-0135, Japan

Abstract

Environmental challenges like resource depletion, climate change, and biodiversity loss require human action. Environmental education influences individuals’ understanding and motivates responsible behavior, making it a real solution to address current problems. In this study, we examine the impact of situational environmental education and daily environmental education on tourists’ responsible environmental behavior by incorporating them as covariates into an integrated tourist behavior model. In total, 2381 valid questionnaires were obtained. The results showed that (1) daily environmental education mainly affects tourists’ responsible environmental behavior through attitude (0.467) and habits (0.634); (2) tourists’ responsible environmental behavior is mainly affected by situational environmental education through habits (0.534), subjective norms (0.504), and intention (0.614); and (3) personal factors, including attitudes toward environmental behavior, subjective norms, and perceptual behavior control, positively influence tourists’ responsible environmental behavioral intention and their responsible environmental behavior. This research will help to improve sustainability indicators and frameworks and to promote the adoption of sustainable tourism practices.

Funder

Kitakyushu Innovative Human Resource and Regional Development Program

2023 Beilin District Science and Technology Plan Project—Applied Technology Research and Development

Publisher

MDPI AG

Subject

Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction

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