Relationships between Vehicle Pricing and Features: Data Driven Analysis of the Chinese Vehicle Market

Abstract

A full-scale understanding of the dynamics of the Chinese vehicle market can benefit stakeholders with respect to rational decision-making and effective long-term investment. This study attempts to discover the common vehicle pricing patterns in the Chinese market by quantifying statistical correlations among critical vehicle features from intrinsic powertrain systems to extrinsic market positioning. The data samples involve almost all passenger vehicle models sold in 2013 to 2019. After comparing multiple statistical methodologies, a log-transformation variant of the multinomial linear regression model was found to be the best one, and the goodness of fit shows that this model can offer stable estimates, which were validated using 2019 market data. The insights achieved are: (1) The price and major performance features of SUVs/crossovers are similar to those of sedans; (2) If all other explicit features remain the same, the price of a Japanese midsize sedan is 62% higher than that of a Chinese midsize sedan, and European midsize vehicles have the highest prices overall. (3) The incremental price of fuel consumption varies by vehicle class and fuel economy. For example, from 30 to 50 MPG, the vehicle price increases by $119 for a Chinese brand sedan vehicle, by $69 for a Chinese brand SUV.