The Crossover Cooperation Mode and Mechanism of Green Innovation between Manufacturing and Internet Enterprises in Digital Economy

Abstract

Under the background of the digital economy, manufacturing seeks to improve green manufacturing and the level of greenness of products through digital empowerment. However, there exists a certain degree of technical difficulty and cost pressures for independent transformation to enhance green innovation performance through digitalization. How to conduct crossover cooperation with Internet enterprises needs to be explored. Taking automobile manufacturing enterprises as the case background, this paper constructs an evolutionary game model of green innovation crossover cooperation between traditional automobile manufacturing and Internet enterprises in the context of carbon credit policy. From the perspective of the extra effort cost of manufacturing enterprises and the excess income of Internet enterprises, this paper analyzes the mode selection strategy of green innovation crossover cooperation between the two types of subjects, and also analyzes the crossover cooperation mechanism of green innovation from three aspects: income distribution mechanism, carbon credit trading mechanism, and R&D subsidy mechanism. The results show that (1) Reducing the cost of digital green innovation transformation in manufacturing and the excess returns obtained under the free-riding behavior of Internet enterprises will help promote in-depth cooperation among crossover entities. (2) The benefit distribution dominated by manufacturing enterprises is helpful to evolve toward the direction of the alliance cooperative innovation mode and improve the benefits of green innovation cooperation. (3) Under the government’s single weak intervention management mechanism, optimizing carbon credit accounting and assessment standards can effectively guide manufacturers and Internet companies to conduct alliance green innovation cooperation, but they still need to be matched with appropriate R&D subsidies to form a compound strong intervention guidance mechanism to obtain higher social and ecological benefits.