Perceptions of Cultural Ecosystem Services in Urban Parks Based on Social Network Data

Abstract

The value of a cultural ecosystem service depends on the perception of different cultural service categories. However, the data sources used in research on the perception of cultural service have limitations that mainly depend on social investigation, leading to slow progress in cultural service evaluation. With the advent of the era of network big data, social media provides a new data source for the study of cultural ecosystem service perception, so that the study of these services is expected to make new breakthroughs. Using search crawler software, this paper reviewed 7257 online comments related to 19 city parks in Xuzhou City, China. With the help of Rost Content mining semantic analysis software, the comment sentences were divided into keywords, and the Delphi expert method was used to classify these keywords. Thus, a cultural service perception database was established. Through statistical analysis, with the help of ArcGIS software, various cultural services were analyzed. The results showed that (1) the cultural services of urban parks could be divided into seven types (i.e., aesthetics, recreation, sports, inspiration, education, cultural heritage, and spiritual satisfaction) using social network comment data. (2) High-frequency keywords of online comment data can serve as the core basis during an analysis of the perception of cultural services by visitors of city parks. However, a large gap exists in the number of high frequency keywords in different parks. For example, Yunlong Lake Park has 2887 keywords, while Kuaizai Ting Park has only 33. (3) Differences exist in the perception of cultural service in urban parks, the park’s scale, and characteristics determine the visitor’s cultural service perception level. The aesthetic and recreation types were the most easily perceived, and 68% and 63% parks have the above two perceptual records, respectively. Therefore, the social media comment data has the ability to document perception of each park’s cultural service type and its differences, which can serve as the cultural ecosystem service perception as well as the valuation data source, to supplement the social investigation.