Influence Mechanism of Green Supply Chain Interest Linkage of Grassland Livestock Products: A Study from the Perspective of Pastoral Modernization

Abstract

Building a reasonable and stable interest linkage mechanism is key to ensuring the efficient operation of the green supply chain of grassland livestock products, and it is also an inherent requirement to promote the income of herders. Firstly, according to the stakeholder theory and the green supply chain theory, a conceptual model of interest linkage-influencing factors of the green supply chain of grassland livestock products was constructed on the basis of public policy effect, green business status, willingness to cooperate, characteristics of decision-making behavior, and circulation characteristics. Secondly, on the basis of 358 research data samples from participants in the green supply chain of grassland livestock products in the Inner Mongolia Autonomous Region, the structural equation model was used to empirically study the action law of each influencing factor and the mechanism of influence on the interest linkage. The results showed that willingness to cooperate had a significant positive influence on interest linkage; circulation characteristics did not have a significant direct influence on interest linkage but had an indirect positive influence on it through willingness to cooperate; characteristics of decision-making behavior not only had a direct positive influence on interest linkage but also enhanced the willingness to cooperate through the circulation characteristics of livestock products, which had an indirect positive influence on interest linkage; and green business status did not directly influence interest linkage. The public policy effect did not directly influence interest linkage but indirectly influenced the interest linkage through green business status, willingness to cooperate, characteristics of decision-making behavior, and circulation characteristics. Finally, managerial implications for constructing a reasonable interest linkage mechanism were proposed, including enhancing the willingness of subjects to cooperate, stabilizing the distribution channels of livestock products, cultivating market awareness of the interested subjects, strengthening the main body’s awareness of green development and expanding the scale of green operation, increasing government input and policy publicity to highlight the public policy effect, and improving relevant laws and regulations to effectively safeguard the interest of market entities.