Perception of Prosumer Photovoltaic Technology in Poland: Usability, Ease of Use, Attitudes, and Purchase Intentions

Abstract

This article aims to examine the factors affecting the acceptance of photovoltaic technology in Poland. Questions were asked about the perceived usefulness and ease of use of PV technology, how the attitudes and intentions of using PV technology are shaped, and how activities related to the promotion of PV technology are perceived. An examination was also conducted on which sociodemographic variables influence the above-mentioned constructs. As a result of the analysis, it was found that the economic usefulness of prosumer PV technology is rated the highest from the cost perspective. In terms of perceived ecological utility, the highest ratings were assigned to intentions to increase the production of green energy and to perceiving PV heating as ecological. In both of the above cases, the variables that statistically significantly influenced this assessment were age and the fact of having a PV system. The perceived ease of use of the PV system was also rated highly. The answers provided differed significantly depending on the possession of a PV system, gender, size of the place of residence and whether there was a person with technical education in the household. It was also noted that the attitudes towards the technology of prosumer PV systems are very favorable in terms of all the examined variables defining this construct. The variables that statistically differentiated the answers were experience in using PV systems, age, and size of the town. Furthermore, attention was drawn to ambiguous assessments of the perception of activities related to the promotion of prosumer PV systems. It was established that the only sociodemographic variable that determines statistically significant differences is age.