Entrepreneurship Education with Purpose: Active Ageing for 50+ Entrepreneurs and Sustainable Development for Rural Areas

Abstract

As older people have accumulated more developed networks, stronger financial positions and a greater ability to leverage resources and create more credible businesses, they are better placed to start new and more successful businesses than the younger generation. This paper presents the research that has been conducted for the ENTRUST project, which aims at designing an entrepreneurship training programme for people aged 50+ who are interested in creating new businesses to foster the sustainable development of rural areas and to provide services to tourists or other businesses that support tourism in rural areas. The results of the surveys for potential 50+ entrepreneurs (72 respondents) and experts in rural development and tourism organizations (100 respondents) show that there are perceived business opportunities in rural areas for experienced 50+ professionals. There is also a high demand for training targeted at rural tourism entrepreneurs. The interviews of experienced 50+ entrepreneurs (8) who work in cooperation with the rural community show that 50+ entrepreneurs find their work meaningful and that they want to continue working “as long as their health allows”. They greatly value the opportunity to develop the rural area and to be involved in preserving its historical and cultural heritage.