Flawed Sainthood in Popular Culture: Maradona’s Culture of Commemoration in Naples

Abstract

There is currently a certain pressure from various mnemonic communities, animated by vernacular interests, to canonize new saints within what is regarded as the flawed saints’ cultural-political movement. Among these new, uncanonized saints, whose memory is commemorated unofficially in various cultural-political registers, there is also the football star Diego Armando Maradona, called by his millions of fans “the Hand of God” (La Mano de Dios). The commemorative culture that thrived around Maradona’s persona—materialized in artefacts, shrines, icon-like paintings, prints, graffiti, stencils, and other memorabilia—do not fit the customary narratives of sainthood, nor to the display and content of the recently inaugurated (2023) memorial to the new martyrs of both the 20th and 21st centuries at Saint Bartholomew Basilica in Rome. The article argues that the commemoration of Maradona by his fans in Italy, Argentina, and worldwide is enacted in pop culture formats aimed at addressing different sets of contemporary mnemonic and spiritual needs. The aim is to offer a fresh conceptual engagement with the contemporary cultural-political phenomenon of “flawed saints” commemoration through the lens of contemporary popular culture, taking the culture of commemoration of Diego Maradona as a case study.