Impact of Digitalization on SME Performance of the EU27: Panel Data Analysis

Abstract

This article explores the relationship between digitalization and business performance in European small- and medium-sized enterprises (SMEs) amidst the COVID-19 pandemic, which has intensified the need for SMEs to adopt digital technologies for enhanced competitiveness. Conducted through a comprehensive literature review, this study investigates the impact of digitalization on SME performance. Employing the statistical software EViews 12, the research utilizes an econometric analysis of panel data to examine the influence of digitalization on SME performance and validate the formulated hypotheses. The dataset comprises 135 observations collected over a five-year period from 27 European countries. A linear regression model is used to test the hypotheses, revealing the relationship between the independent and dependent variables. Model specifications are determined through various tests. This study’s findings demonstrate that the integration of digital technologies and digital intensity significantly drives digitalization in European SMEs, leading to positive impacts on performance. This article emphasizes the importance of digitalization in SMEs for process streamlining, productivity improvement, and enhanced customer experience, ultimately fostering business growth and development. These empirical findings provide valuable evidence for policymakers to prioritize the identification of appropriate measures for stimulating the integration of new digital tools into SME infrastructure and serve as a foundation for future research in this domain.