Exploring Food Waste from a Segmentation and Intervention Perspective—What Design Cues Matter? A Narrative Review

Abstract

Food waste is a global challenge and fits within the remit of the United Nations Sustainable Development Goal 12; hence, strategies to promote engagement, especially at an individual level, are key to maximise societal benefits. Accordingly, it is important to understand the relevant design cues from a segmentation and intervention viewpoint for food waste. This review aims to explore (i) common characteristics associated with food waste segmentation and (ii) delivery formats typically utilised in food waste interventions. Overall, it was apparent that food waste encompasses a broad term per se, resulting in varying quantification approaches, which subsequently contribute to heterogenicity of the findings. However, key themes emerged, such as gender, age, food waste level, motivation, engagement and environment as common components from the food waste segmentation. Visual (text, infographic, booklets), audio/oral (videos, door stepping, coaching), interactive (recipe, community engagement, diary/notepad) and touch (magnet, bins, stickers) were the dominant delivery formats used in food waste interventions; suggesting that a combination of senses is required to successfully promote engagement and behavioural effects. Going forwards, more consistency in measuring food waste is needed to enable comparison (within and between countries), coupled with the consideration of design cues, so that toolkits can be developed to meet the needs of differing consumer segments.