Exploring the Perspective of Bank Employees on the Impact of Green Process Innovation and Perceived Environmental Responsibilities on the Sustainable Performance of the Banking Industry

Abstract

This research employs a questionnaire survey to examine the influence of the late phase of the pandemic on the sustainability performance of the banking industry in Taiwan. This research focuses on the perceptions of bank employees and explores the mediating role of fintech adoption (FTA) and green finance (GF). A total of 325 valid responses were collected, and structural equation modeling (CB-SEM) AMOS.21 software was applied to analyze the overall model, while the SPSS.21 PROCESS (2017) was applied to analyze the mediating effects. The empirical findings reveal that green process innovation (GI) significantly affects both green finance and banking sector sustainability performance (BSP), perceived environmental responsibility (PER) positively influence GF and FTA, and both FTA and GF positively impact BSP; however, GI had no direct impact on FTA, and FTA had no direct impact on GF. In terms of the mediating effects, PER has a complete mediating effect on BSP through FTA or GF, while GF partially mediates the relationship between GI, PER, and BSP.