A Fuzzy Multi-Criteria Method for Sustainable Ferry Operator Selection: A Case Study

Abstract

This study is motivated by the Zhuhai municipal government, which needs to select a sustainable ferry operator. Previous research has ignored the evaluation and selection of ferry operators. In addition, since ferry operator evaluation involves conflicting qualitative and quantitative criteria, and there may be uncertainty and ambiguity in the evaluation of criteria by experts, a fuzzy multi-criteria decision-making (MCDM) approach is required to address this challenge. To this end, this paper proposes an integrated MCDM framework model to evaluate and select the best ferry operator. First, a ferry operator evaluation index system with 15 sub-criteria is constructed according to literature and expert opinions; then the fuzzy analytic hierarchy process (FAHP) is used to determine the subjective weight of the criteria, and the entropy weight (EW) method is used to calculate the objective weight of the criteria. We use the linear weighting method to obtain the comprehensive weights of the criteria; finally, the fuzzy technique for order preference by similarity to ideal solution (FTOPSIS) method is adapted to determine the best ranking of the alternatives. This paper takes the Wanshan Islands in Zhuhai as a real case study to verify the proposed FAHP-EW-FTOPSIS method. The results show that the proposed method can be effectively applied to the evaluation and selection of ferry operators. Sensitivity analysis of criteria weights demonstrates the effectiveness and robustness of the proposed framework model. Key findings based on the research provide management insights that can benefit relevant stakeholders. This is the first paper to study the evaluation and selection of ferry operators. Hence, the evaluation index system and integrated framework model proposed in this paper can make important contributions to the evaluation of ferry operators.