Enhancing Product Design through AI-Driven Sentiment Analysis of Amazon Reviews Using BERT

Abstract

Understanding customer emotions and preferences is paramount for success in the dynamic product design landscape. This paper presents a study to develop a prediction pipeline to detect the aspect and perform sentiment analysis on review data. The pre-trained Bidirectional Encoder Representation from Transformers (BERT) model and the Text-to-Text Transfer Transformer (T5) are deployed to predict customer emotions. These models were trained on synthetically generated and manually labeled datasets to detect the specific features from review data, then sentiment analysis was performed to classify the data into positive, negative, and neutral reviews concerning their aspects. This research focused on eco-friendly products to analyze the customer emotions in this category. The BERT and T5 models were finely tuned for the aspect detection job and achieved 92% and 91% accuracy, respectively. The best-performing model will be selected, calculating the evaluation metrics precision, recall, F1-score, and computational efficiency. In these calculations, the BERT model outperforms T5 and is chosen as a classifier for the prediction pipeline to predict the aspect. By detecting aspects and sentiments of input data using the pre-trained BERT model, our study demonstrates its capability to comprehend and analyze customer reviews effectively. These findings can empower product designers and research developers with data-driven insights to shape exceptional products that resonate with customer expectations.