User Real-Time Influence Ranking Algorithm of Social Networks Considering Interactivity and Topicality

Abstract

At present, the existing influence evaluation algorithms often ignore network structure attributes, user interests and the time-varying propagation characteristics of influence. To address these issues, this work comprehensively discusses users’ own influence, weighted indicators, users’ interaction influence and the similarity between user interests and topics, thus proposing a dynamic user influence ranking algorithm called UWUSRank. First, we determine the user’s own basic influence based on their activity, authentication information and blog response. This improves the problem of poor objectivity of initial value on user influence evaluation when using PageRank to calculate user influence. Next, this paper mines users’ interaction influence by introducing the propagation network properties of Weibo (a Twitter-like service in China) information and scientifically quantifies the contribution value of followers’ influence to the users they follow according to different interaction influences, thereby solving the drawback of equal value transfer of followers’ influence. Additionally, we analyze the relevance of users’ personalized interest preferences and topic content and realize real-time monitoring of users’ influence at various time periods during the process of public opinion dissemination. Finally, we conduct experiments by extracting real Weibo topic data to verify the effectiveness of introducing each attribute of users’ own influence, interaction timeliness and interest similarity. Compared to TwitterRank, PageRank and FansRank, the results show that the UWUSRank algorithm improves the rationality of user ranking by 9.3%, 14.2%, and 16.7%, respectively, which proves the practicality of the UWUSRank algorithm. This approach can serve as a guide for research on user mining, information transmission methods, and public opinion tracking in social network-related areas.