Measuring the Sustainability of Tourism (SF-MST): New Wine in an Old Bottle?

Abstract

In March 2024, UN Tourism (formerly UNWTO) released for publication the Statistical Framework for Measuring Sustainable Tourism (SF-MST). The SF-MST is claimed to give a full account of tourism’s current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. An important motivation for the development of the SF-MST is recognition that standard economic measures such as GDP do not capture important dimensions of people’s well-being. While the SF-MST contributes to the development of an international statistical framework for tourism, this paper argues that failure to adequately incorporate well-being outcomes within its recommended range of ‘sustainability’ indicators greatly restricts the scope and policy significance of the SF-MST. The paper concludes with suggestions for further extensions of the SF-MST framework to strengthen its policy relevance.