Quality Attributes of Hotel Services in Brazil and the Impacts of COVID-19 on Users’ Perception

Abstract

The unprecedented crisis faced by the hotel industry due to the COVID-19 pandemic has brought about changes in guests’ perceptions of service quality attributes. In view of the need to monitor this environment, this study is dedicated to identifying the main negative topics related to the quality of hotel services in Brazil and the impacts of the COVID-19 pandemic on guests’ perception of these topics. For this purpose, a set of 866,048 online hotel reviews were collected from the Booking.com platform. Initially, data were analyzed through topic modeling to identify the attributes addressed by guests in their evaluations. Subsequently, an average comparison method was used to evaluate the impact of the pandemic on the evaluation scores of each attribute. A total of 13 topics related to five attributes of hotel service quality were identified. The topics related to room cleaning and check-in were the most negatively impacted by the COVID-19 pandemic, with the largest drops in average evaluation scores.