Factors Affecting the Formation of False Health Information and the Role of Social Media Literacy in Reducing Its Effects

Abstract

The COVID-19 pandemic heightened concerns about health and safety, leading people to seek information to protect themselves from infection. Even before the pandemic, false health information was spreading on social media. We conducted a review of recent literature in health and social sciences and proposed a theoretical model to understand the factors influencing the spread of false health information. Our focus was on how false health information circulated before and during the pandemic, impacting people’s perceptions of believing information on social media. We identified four possible strategies to counteract the negative effects of false health information: prebunking, refuting, legislation, and media literacy. We argue that improving people’s social media literacy skills is among the most effective ways to address this issue. Our findings provide a basis for future research and the development of policies to minimize the impact of false health information on society.