AI Capability and Sustainable Performance: Unveiling the Mediating Effects of Organizational Creativity and Green Innovation with Knowledge Sharing Culture as a Moderator

Abstract

The purpose of this study is to investigate the role of AI capability (AIC) on organizational creativity (OC), green innovation (GI), and sustainable performance (SP). It also aims to investigate the mediating roles of OC and GI, as well as the moderating role of knowledge sharing culture (KNC). This study used quantitative methodology and utilized a survey to collect data from 421 employees in different organizations in Bangladesh. We used the structural equation modeling (SEM) technique to analyze the data. This study finds that AI capability significantly influences OC, GI, and SP. OC and GI work as mediators, and KNC serves as a moderator among the suggested relationships. This study is notable for its novelty in examining multiple unexplored aspects in the current body of research. This research also provides valuable insights for policymakers and practitioners regarding the effective integration of AI to enhance organizational competitiveness.